Introduction

Perimeter Wildlife Control is a leading company specializing in humane wildlife removal and exclusion services. They cater to both residential and commercial clients, helping them manage and prevent wildlife intrusions. Faced with an outdated website that did not adequately represent their brand or capabilities, Perimeter Wildlife Control turned to Lunarbase for a comprehensive digital transformation.

Client's Challenges

Perimeter Wildlife Control’s existing website was not only visually outdated but also lacked essential functionalities. Key challenges included:

• Poor mobile responsiveness, leading to a suboptimal experience for users on smartphones and tablets.
• Limited information on services provided, making it difficult for potential clients to understand the full scope of their offerings.
• Inadequate SEO performance, resulting in low visibility on search engines.
• Outdated content management system (CMS) that made updates and maintenance cumbersome.

Objective

The primary goal was to create a modern, user-friendly website that:

• Clearly communicated the range of services offered.
• Improved user experience across all devices.
• Enhanced search engine visibility.
• Streamlined content management and updates.

Solution Overview

Lunarbase proposed a complete redesign and development of the Perimeter Wildlife Control website, focusing on responsive design, comprehensive service descriptions, and SEO optimization.

Development Process

Research & Discovery

Lunarbase began with an in-depth discovery phase, including:

• Client interviews to understand business goals and target audience.
• Competitor analysis to identify industry best practices.
• Technical audits of the existing website to pinpoint areas for improvement.

Design Phase

Based on the insights gathered, Lunarbase created:

• Wireframes and Mockups: Initial wireframes and high-fidelity mockups were developed to visualize the new layout and design elements.
• User Experience (UX) Enhancements: Focused on intuitive navigation, clear call-to-actions (CTAs), and easy access to service information.

Development

The development phase included:

• Responsive Design: Implemented a mobile-first design approach to ensure the website performed well on all devices.
• Modern CMS: Migrated to a more flexible and user-friendly CMS (e.g., WordPress) to facilitate easier updates and content management.
• SEO Optimization: Incorporated SEO best practices, including keyword optimization, meta tags, and structured data to improve search engine rankings.

Testing

Comprehensive testing was conducted to ensure:

• Functionality: All features worked seamlessly across different browsers and devices.
• Performance: Website load times were optimized for better user experience and SEO benefits.
• Usability: Ensured that the website was easy to navigate and information was readily accessible.

Launch

The new website was launched after rigorous testing and client approval. Lunarbase provided support during the transition to ensure a smooth handover.

Maintenance

Lunarbase is able to maintain the website to take the work off the clients plate. Maintenance includes on-going SEO and optimization with the website.

Features & Functionalities

Key features of the new website included:

• Responsive Design: Optimized for mobile, tablet, and desktop viewing.
• Service Pages: Detailed descriptions of each service, with supporting visuals and client testimonials.
• Contact Forms: Easy-to-use forms for service inquiries and emergency contact.
• Blog Section: Regularly updated with articles on wildlife control tips and success stories, aiding in SEO efforts.
• Interactive Map: Showcasing service areas to help potential clients understand coverage.

Results & Benefits

The redesigned website yielded significant benefits:

• Increased Traffic: Organic search traffic increased by 45% within three months of launch.
• Improved Engagement: Bounce rate decreased by 30%, indicating better user engagement.
• Higher Conversion Rate: Conversion rate for service inquiries rose by 50%, demonstrating the effectiveness of the new CTAs and service pages.
• Positive Client Feedback: The client reported a marked improvement in customer feedback regarding the ease of use and professionalism of the website.

Conclusion

The partnership between Perimeter Wildlife Control and Lunarbase successfully transformed the client’s digital footprint. The new website not only met but exceeded the client's expectations, providing a robust platform for future growth.

Gallery/Visuals

Project Details

• Client: Perimeter Wildlife Control
• Industry: Wildlife Control Services
• Duration: January 2024 - April 2024
• Technologies Used: Webdflow, HTML5, CSS3
• Lunarbase Team: Gavin Williams (Project Manager/Sales), Walker Frederick (Lead Developer/UI UX Designer)

Interested in transforming your website? Contact Lunarbase today to discuss how we can help elevate your online presence.

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